Check Out This Year's Top Fashions

Your bridal gown is a huge part of your wedding day, and at Simply "I Do" we can offer you bridal gowns unique to our shop.

This season, our buyers looked to blend their ideas for a signature look with hand-beading and lace elements, along with dramatic skirts, corset bodices, and exquisite beading to create striking and memorable gowns. Our gowns, customer service, luxurious fabrics, and impeccable fits give each bride an undeniable beautiful feeling for their special day.

Discontinued: Mon Cheri

We are discontinuing the Mon Cheri collections and will have those samples all marked down in store.

Our Collections

Sophia Tolli

Bridal gowns designed by Sophia make a bride feel amazing on her wedding day. Sophia says "My collection has two distinct feelings: soft romanticism and traditional bridal drama. My signature style will always be gowns with an exceptional fit and cut." Your Sophia gown will provide both a classic and couture feel on your wedding day. Her line includes strapless ball gowns, A-line dresses, halters, and slim skirts. Wedding dresses with Sophia's signature draping and corset backs provide an impeccable fit.

Allure Bridals

Our Allure Bridals collection is all about the details-beading, floral appliques, dramatic backs, and perfect draping. Every gown features details to set it apart and make the bride shine.

Madison James

The Madison James Collection is the dream of any modern, sophisticated bride. Featuring fresh silhouettes, avant-garde fabrics and innovative lace textures and patterns, Madison James is equal parts romantic and chic; beading and gorgeous embellishments accentuate the unique, clean designs. The collection aims to highlight the breathtaking beauty of a woman in love.